It's been an exciting week with the GRAMMY Live! broadcast starting on Friday and running round-the-clock through tonight's 52nd Annual GRAMMY AWARDS ceremony and after parties.
GRAMMY video bloggers are using the DROID by Motorola mobile phones loaded up with the LiveCast Mobile app, letting them stream live from behind-the-scenes, the red carpet, and those favorite up-close-and-personal interviews with the stars. The portable and lightweight cell phones make it easy to capture the spontaneous interview with hard-to-catch celebrities, and to fit into crowded spaces where the action is really heating up.
The LiveCast team has a long history of providing live Webcast services for some of the entertainment and sporting industries' largest events. And over the past few years, we've been helping organizations provide unique coverage by putting cell phones in the hands of bloggers and fans. One of the obvious lessons we've learned from all this is that when you get hundreds or even thousands of fans in a facility with cell phones, you’re going to be 'sucking up' spectrum. But, thanks to LiveCast's partner, Wilson Electronics, we outfitted GRAMMY video bloggers with cell phone spectrum boosters, which gives them the adrenalin rush of bandwidth they need for quality streaming.
While the video bloggers have been busy on the front lines using LiveCast on their Droid by Motorola mobile phones, the production team is equally a buzz back in the control room monitoring and mixing the many live mobile feeds using the LiveCast's Lightning SDI solution. Working closely with top TV broadcasters customers, LiveCast has developed Lightning SDI, an efficient way for the individual mobile video streams to be integrated with the broadcast workflow.
First, using LiveCast Lightning SDI, the incoming live streams from the video bloggers are viewed simultaneously on the same screen with less than a one-second latency.
Next, the producer switches between the streams to create a master outgoing feed by simply clicking on the preview window that has the most interesting live coverage at that moment. A key feature of Lightning SDI is that is supports "SDI" output, which is utilized by TV broadcasters for high-quality on-air broadcasts, and will be used by the GRAMMY live production team.
Lots more coverage to go tonight! Read up on Jennifer Blome's Blog at: http://www.grammy.com/blogs/grammy-streaming-a-mobile-grammy-live-experience. Enjoy the show at www.grammy.com/live
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